SEPANG, 19 MAY 2015 – Referring to the article published by Reuters today entitled “AirAsia looks to sell stake in loyalty programme,” AirAsia wishes to deny this report.

Aireen Omar, AirAsia Berhad Chief Executive Officer said, “Our AirAsia BIG loyalty program has tremendous potential for growth— leaps and bounds beyond where it is today.”

“The program has over 13 million members and is growing at a rate of 150,000 new members a month. With an expanding range of partners and rewards, driven by an enthusiastic and passionate team, we expect BIG to grow their membership to over 20 million in four to five years so no, we are not selling.”

Think BIG Digital Sdn Bhd, which owns and manages the BIG Loyalty Programme, is a joint venture between AirAsia Berhad, Tune Money International and Aimia Inc – a Canada based global leader in loyalty management.