HUNTINGTON BEACH, Calif., Oct. 20, 2016 /PRNewswire/ — LIFT by EnCore, a commercial aircraft seating manufacturer, has secured orders from its first two customers for their industry-changing Tourist Class Seating in 737 airplanes. The initial orders from 737 customers, who have yet to be disclosed, follows the announcement at the 2016 Aircraft Interiors Expo that LIFT has an industry-first collaboration with Boeing to provide seats that are spatially, structurally and aesthetically designed to complement the 737 Boeing Sky Interior.

As a part of the EnCore group, LIFT expects to continue building on EnCore’s established reputation for innovation, reliability, and on-time delivery. And with a wide range of pre-certified options to suit the needs of most airlines, LIFT expects to continue capturing the attention of the seating industry.

According to Elijah Dobrusin, VP of strategy and development for LIFT, LIFT is meeting with airlines and leasing companies to talk about this new seat option. “The combination of a great product that is designed from the ground up for the 737, and is offered directly by Boeing, is very appealing,” says Dobrusin.

The entire EnCore group including its seating venture LIFT are growing quickly, but CEO Tom McFarland stays true to his vision: “We have grown with foresight and caution. Our goal is not to be the biggest company, but rather a great company, as judged by our customers and employees.”