Miami, 13 November 2014 – Barfield Inc. recently took the wraps off its new brand identity, aligned on its market position and ambitions in maintenance, aircraft part distribution and ground support test equipment design in the Americas.

Major US MRO market player
The US group, founded in 1945 by James W. Barfield, will soon be commemorating seven decades of continuous growth, making it a benchmark supplier of MRO services in the US market, with an acknowledged reputation for quality. The change in its graphic identity takes Barfield’s long history into account at the same time as it highlights its market position and deep American roots.
The strength of the Barfield brand is underscored by the upper-case typeface, while the representation of an aircraft highlights its links to the world of aviation. Both these style cues have been distinctive signs of the brand since its inception. Using Air France Industries KLM Engineering & Maintenance colour coding, the logo includes a stylized rendering of a map of the Americas to show Barfield’s privileged situation on the continent, its original and principal marketplace.

Barfield CEO Johann Panier said: "With this new graphic identity, Barfield is asserting its intention of capitalizing on its strengths and its history, as well as on its ambition to bolster its position as a major maintenance market player in the Americas. By developing synergies with our AMG sister-company, we are creating a multi-service grouping of the highest order, able to meet the expectations of the world’s largest MRO market. That’s a target we will achieve naturally thanks to AFI KLM E&M’s acknowledged exacting standards. Our “Adaptive solutions for Airlines in the Americas” baseline enshrines that precise idea: Barfield and AMG design and deliver their blue-chip services to all their clients, on this continent and beyond."