Iberia to unvell new brand image on 15 october

On 15 October Iberia will present its new corporate logo and brand image at its new Madrid offices where its is concentrating company departments now dispersed throughout the Spanish capital.

The launch of the new image will become effective in mid-November with the delivery of Iberia’s first Airbus A330 bearing the new logo, which is presently nearing completion at the Airbus factory in Toulouse.

The new brand image, which will keep the current symbols and colour scheme that identify the airline as the Spanish flag carrier, is part of a wider renovation and modernisation programme that is intended to make Iberia a modern, profitable, and sustainable company, attractive both to customers and staff.

New aircraft, totally redesigned cabins in all long-haul aircraft that will put both tourist and business class sections at the top of the market, plus a new website with expanded travel planning options ,are other aspects of the programme, along with a major boost in punctuality –Iberia now ranks 7th amongst major airlines– and numerous improvements to passengers’ airport experience at Iberia’s T4 hub at Madrid- Barajas airport.