OSAKA & TOKYO May 24, 2011 – A&F Aviation Co., Ltd. (A&F Aviation), Japan’s first dedicated low cost carrier (LCC) today announced that their airline will operate under the brand name Peach.

The name Peach was chosen for its symbolism as a well-known and much loved fruit that symbolizes longevity, energy and happiness across Asian countries. Peach strives to be the airline that represents these traits.

Together with the announcement of the brand name, A&F Aviation also announced the logo, aircraft livery and preliminary cabin and ground crew uniforms.

A&F Aviation will change its corporate name to ????Peach Aviation Limited as of 24, May, 2011 and move the location of its headquarters to Kansai International Airport (KIX) in Osaka.

????The name Peach was chosen to reflect our mission of becoming a completely new type of airline that links destinations in Japan and Japan with Asia. Our promise it to provide safe, low cost travel 365 days of the year, making air travel easier and more accessible, commented Peach Aviation CEO, Shinichi Inoue. Our airline will also reflect the smart sophistication that has come to be represented by the words “Cool Japan”.

As required by the Civil Aeronautics Act Peach Aviation filed its Air Operators Certificate (AOC) application to the Civil Aviation Bureau of the Ministry of Land, Infrastructure, Transport and Tourism on 13, April, 2011. Following granting of the AOC, Peach will commence flights from its home base of Kansai International Airport. Routes to Sapporo/Shin-Chitose and Fukuoka will commence no later than March 2012 and Seoul/Incheon in May 2012.

Peach Aviation also announces the launch of their official website www.flypeach.com.

Peach Aviation Limited
Peach Aviation became Japan????s first official LCC (low cost carrier) airline company in February 2011. It will be commencing flights from its home base, Kansai International Airport, no later than March 2012. Peach Aviation creates new airline networks across Asian countries. It is dedicated to providing safe, reliable, and affordable flights that will create new value and options in air travel. Peach will become a bridge between the growing economies of Asia and Japan.