NokScoot Reveals Brand Identity and Readies for Marketing Activities

NokScoot, Thailand’s newest low-cost long-haul airline, revealed its brand identity on the airline’s official Facebook page at http://www.Facebook.com/NokScoot. With a commitment to put the fun into budget travel, the airline introduced the NokScoot bird to represent the brand’s promise of a new and enjoyable travel experience.

The NokScoot bird bears a giant grin with outstretched wings, conveying the airline’s passion about exploring new places and seeing all that the world has to offer. The yellow beak of the bird symbolizes Nok Air, and the fun and lively yellow is synonymous with Nok Air and Scoot’s brand personality.

The airline’s slogan, ‘Fly Awesome’ signifies the brand belief in offering value air fares, empowering passengers to make choices and providing an enjoyable travel experience.

“Our team has created a unique logo that exemplifies our different attitude and personality. The NokScoot bird represents the notion of taking flight and the promise of an adventure. We are positive that the NokScoot bird will personify the cheerfulness, fun and happiness that we deliver across all customer contact points. Our passengers will truly ‘fly awesome’ like our slogan promises.” said Piya Yodmani, NokScoot’s chief executive officer.

NokScoot’s upcoming promotions and activities will be announced through its official Facebook page at http://www.Facebook.com/NokScoot.