Take off: A new SAS in Europe

Sunday 9 June marks the launch of the new SAS service concept. SAS Go and SAS
Plus will replace Business Class, Economy Extra and Economy Class. This change
is a pro-active investment on SAS’ journey to create the most modern flight
experience in Europe.

This new service concept was developed in close dialogue with SAS customers and
employees. Ideas have also been posted in the My SAS Idea forum.

“The service classes that were created 30 years ago do not reflect the needs of
the modern traveller. Time is now in short supply for most people, and our
customers want time efficiency and attractive prices, without any hidden
charges. SAS Go and SAS Plus meet both of these needs,” says Rickard Gustafson,
CEO and Group President of SAS.

Developed for people who fly regularly

The number of passengers who travel more than five times a year is increasing.
Traditionally, flying used to be divided into business trips and leisure trips,
but passengers now want the same convenience and comfort whether they are
travelling on business or for leisure.

“SAS’ most important job is to get customers where they want to go, when they
want to go, and to do this as simply as possible. Modern travellers want
simplicity and convenience on their journeys, both when they are travelling for
business or pleasure. The new service concept gives these passengers exactly
what they want,” says Rickard Gustafson.

The prices for SAS Go are similar to the prices of the old Economy tickets. With
SAS Plus passengers get better value for money as the `from price’ is on average
around 30 percent lower than the ‘from price’ of today’s flexible products. And
they include more services.

What you need is included

The price of the new service concept includes more than before. SAS Go always
includes a checked bag at no extra charge, newspapers, coffee or tea on board,
as well as several services to save time, including mobile check-in, and seat
selection. SAS Plus includes two checked bags at no extra cost, SAS Fast Track,
lounge access, meals and drinks onboard, as well as double the number of
EuroBonus points; all of this is on top of the benefits offered by SAS Go.
Breakfast is served to all passengers on domestic flights in Sweden, Norway and
Denmark.

This change to SAS Go and SAS Plus also includes a brand new concept on board,
with the traditional airplane tray being replaced by an airborne cafe. The
launch of Our Cafe will see all passengers on board being offered the same range
of food and drink.