WestJet announces name of its new regional airline

CALGARY, Oct. 11, 2012 /CNW/ – Following a vote by WestJetters, WestJet today announced that the name of its new regional airline will be WestJet Encore. The regional airline will launch in the second half of 2013, using Bombardier Q400 aircraft to serve smaller Canadian communities.

“We are excited to launch WestJet Encore, leveraging the phenomenal strength of the WestJet brand delivered through our WestJetters,” said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. “Encore reinforces that our WestJetters are ready to repeat the success of WestJet, liberating Canadians in many communities from the high cost of travel.”

WestJet will announce a schedule for WestJet Encore, including the first group of communities it will serve, in early 2013.