The Commercial department of Brussels Airlines, headed by Chief Commercial Officer Lars Redeligx, welcomes a new member in its team tomorrow. In his function of Vice President Online Retail and Distribution, Xavier Lagardère and his team will be responsible for the further development of Brussels Airlines’ online business.

Adapting to changing customer’s needs and investing in different sales channels is a great priority for Brussels Airlines in order to stay competitive. “We want to further foster the dialogue with our passengers on all our sales channels. Our clients want flexibility and want to have the choice out of a wide range of products and services online and via the travel agents”, explains Lars Redeligx, CCO of Brussels Airlines. “The travel agency continues to be our most important partner; with the development of our digital offer we aim for complementarity with this channel”, the CCO adds. “Xavier’s expertise in the e-commerce field will allow us to position ourselves in a more and more competitive market, without losing sight of our trade partners”.

“I’m excited to be able to join this young and dynamic company that is looking to expand its digital offer.”, says Xavier Lagardère. “Together with my team, we will further develop our e-commerce platform and expand our mobile services”.

Xavier Lagardère, who has an INSEAD MBA and got his engineer diploma at l’Ecole Nationale Supérieure d’Informatique et de Mathématiques Appliquées in Grenoble, has extensive experience in the field of e-commerce. In 2003 he started his career as a Software Engineer at Hewlett-Packard in Spain . Between 2006 and 2011 he has held several key functions at Amadeus in France, including responsible for e-commerce solutions development. In his last function, before joining Brussels Airlines, he headed the Travel Business Unit at Groupon.